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CIRCULAR REVOLUTION

PLACING OUR PRODUCTS AND SERVICES AT THE HEART OF THE CIRCULAR ECONOMY

CIRCULAR ECONOMY AT THE HEART OF SUSTAINABLE INNOVATIONS

Faced with the depletion of natural resources and the constant increase in waste, we need to have a more circular economic model in which raw materials are re-used rather than thrown away. To this end, we have been rethinking our production and marketing methods for years.

We sell 13 products per second, so we have a responsibility to offer products designed to last, be repairable, recyclable and manufactured from recycled materials. This is to support consumers to adopt a responsible consumption pattern. Our objective is to give a second life to products, components or materials, to reduce our waste production and our environmental impact.

We have retained industrial know-how, but also control over the development and manufacture of our products. We can therefore have an offensive policy and carry out actions at all levels of the circular economy.

The Group’s objective: to save the planet’s resources
by using several levers:

  • extend the lifespan and reuse of products;
  • promote recycling and the use of recycled
  • materials;
  • give several lives to products and their
  • components;
  • test the shared use of our products (rental).

eco respect range

RECYCLED MATERIALS

In order to save the planet's resources, the Group is integrating more and more recycled materials into its products. It is focusing its efforts on plastics, particularly for electrical products. This makes it possible to reduce CO2 by up to 70% compared to plastic from oil, and
to make savings, with the cost of the material being on average 25% lower than virgin plastic. Culinary items (non-electrical) already contain a significant percentage of recycled materials, mainly metals (stainless steel and aluminium).

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groupe seb 15 years repairable

PRODUCTS REPARABILITY

Product reparability is a vital aspect of the circular economy, as by increasing the lifetime of products it helps to reduce both the resources consumed and waste, and therefore preserve the environment. It is also beneficial for consumers who get an economic benefit (cheaper to repair than to buy a new product) and keeps users of the Group’s products loyal by extending service lives as much as possible.

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All Clad encore program recrafting poeles

SECOND LIFE

In order to give a second life to products, various partnerships around the world allow their collection, and the repair and refurbishment of products. They can then be resold at an affordable price.

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Eurecook programme location produits monoprix et groupe seb

SHARED USE PRODUCTS

In order to respond to the occasional needs of consumers and to give products several lives, we have been testing a rental service for kitchen appliances since 2015. This service makes it possible to access a wide range of low-cost kitchen appliances and avoid owning too many appliances. It also offers the possibility of testing certain products before purchase. We have partnered with distributors to make the appliances available and with a professional reintegration company for cleaning and repacking.

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repairer

RÉPARESEB: A DEDICATED CIRCULAR ANDSOLIDARITY ECONOMIC HUB 

Acting for the circular economy through the repair of small household appliances while contributing to the professional integration of people far from employment: this is the double objective of the RépareSEB workshop which opened its doors in December 2020 in Paris, Porte de La Chapelle.

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END-OF-LIFE RECYCLING

end-of-life recycling

What happens to products when they are out of order? In Europe, the handling of small domestic appliances is managed by national eco-organisations. However, frying pans and saucepans do not benefit from a recycling channel. In France, 60% of them end up in household
waste (6,000 tonnes/year) while 80% are recyclable. Since 2012, we have been stepping up our international initiatives to recycle end-of-life culinary items. We are working with our distributors and recycling companies to collect used products from consumers in exchange
for a discount on the purchase of a new item. The main materials are separated and then recycled in the manufacture of new products.

2023 TARGETS

- 50% of recycled materials in Group products (including packaging)
- Double the amount of recycled plastic in products manufactured in France (2017 base)
- Over 90% of 10-year SDA repairable products for Moulinex/Rowenta/Tefal/Seb/Calor/Krups