Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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Provisional 2023 sales
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2023 Sales and results
1st quarter 2024 sales and financial data
PLACING OUR PRODUCTS AND SERVICES AT THE HEART OF THE CIRCULAR ECONOMY
Faced with the depletion of natural resources and the constant increase in waste, we need to have a more circular economic model in which raw materials are re-used rather than thrown away. To this end, we have been rethinking our production and marketing methods for years.
We sell 13 products per second, so we have a responsibility to offer products designed to last, be repairable, recyclable and manufactured from recycled materials. This is to support consumers to adopt a responsible consumption pattern. Our objective is to give a second life to products, components or materials, to reduce our waste production and our environmental impact.
We have retained industrial know-how, but also control over the development and manufacture of our products. We can therefore have an offensive policy and carry out actions at all levels of the circular economy.
The Group’s objective: to save the planet’s resources by using several levers:
To mitigate the depletion of planet’s resources, the Group is increasingly integrating recycled materials into its products through collaborative efforts among the purchasing, product développement and manufacturing teams.
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Product reparability is a vital aspect of the circular economy, as by increasing the lifetime of products it helps to reduce both the resources consumed and waste, and therefore preserve the environment. It is also beneficial for consumers who get an economic benefit (cheaper to repair than to buy a new product) and keeps users of the Group’s products loyal by extending service lives as much as possible.
In order to give a second life to products, various partnerships around the world allow their collection, and the repair and refurbishment of products. They can then be resold at an affordable price.
At the forefront of new, more sustainable consumption models in the context of the functional economy, the Group tested an innovative culinary appliance rental service in France as early as 2015 to meet consumers' occasional needs.
Acting for the circular economy through the repair of small household appliances while contributing to the professional integration of people far from employment: this is the double objective of the RépareSEB workshop which opened its doors in December 2020 in Paris, Porte de La Chapelle.
For Groupe SEB, making sure that our products are part of the recycling loop means:
- 50% of recycled materials in Group products (including packaging) - Double the amount of recycled plastic in products manufactured in France (2017 base) - Over 90% of 10-year SDA repairable products for Moulinex/Rowenta/Tefal/Seb/Calor/Krups