Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Our global strategy is consistent with our long-standing mission of simplifying and embellishing the everyday lives of consumers and contributing to better living around the world. We take up this challenge year after year by creating new products and services that help to make domestic life more fulfilling. We also strive to meet the new needs of consumers, and even anticipate their future aspirations.
Our long-term vision is focused on maintaining the right balance between growth and competitiveness to create value for all our stakeholders while strengthening our position as a world leader in small household equipment. This vision enables us to go through turbulent times with serenity while seizing all growth opportunities.
TO MAKE CONSUMERS' EVERYDAY LIVES EASIER AND MORE ENJOYABLE AND CONTRIBUTE TO BETTER LIVING AROUND THE WORLD.
Breakdown of 2019 sales by region
Groupe SEB's industrial policy aims to serve markets in the best possible way, by continuously improving competitiveness and quality standards with a view to the long term. With an in-house manufacturing base that is unique in its industry, Groupe SEB skillfully combines global industrial power with proximity to consumer markets.
The world reference in small household equipment.
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