Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Antoine Lescure creates his tinware workshop in Selongey near Dijon in Burgundy
First Moulinex vegetable mill
The company is rebaptized S.E.B. (Société d’Emboutissage de Bourgogne)
Launch of the Super Cocotte pressure cooker, behind Groupe SEB and its rapid expansion
First Tefal non-stick frying pan., wich will be marketed in 1956.
Vapomatic, the first Calor steam iron
S.E.B. invents the odorless electric deep fryer
Acquisition of Tefal and its five European subsidiaries (Belgium, Denmark, Germany, Italy and the Netherlands)
1972 – Takeover of Calor and its German subsidiary
S.E.B. establishes presence in England and the United States
Creation of Groupe SEB
SEB S.A. listed on the stock market
subsidiary opened in Japan
Emmanuel Lescure becomes Chairman of Groupe SEB
Acquisition of Rowenta and its eight subsidiaries
Opening of subsidiaries: Mexico, Poland, Czech Republic, Slovakia, Portugal, Hungary, Turkey, Canada
Continued international development (Russia, United Arab Emirates, Brazil, Argentina)
Launch of Rowenta's Dymbo vacuum cleaner
Acquisition of 44% of Arno's ownership, the leader in small electrical appliances in Brazil. Increase to 98% of the capital in 1998.
Acquisition of Volmo, the Colombian and Venezuelan leader on the small electric appliances market with its Imusa brand.
Opening of subsidiaries in Australia and in South Korea.
Thierry de La Tour d’Artaise becomes Chairman of Groupe SEB
Groupe SEB takes over Moulinex/Krups
Continued development in Asia (Thailand and Malaysia)
Acquisition of All-Clad, a specialist in high-end cookware in the United States;
Arno's Repelente anti-mosquito fan
Acquisition of Lagostina, the Italian leader in stainless steel cookware; acquisition of Panex, the Brazilian cookware leader
Acquisition of US company Mirro WearEver, one of the leading players of cookware on the market.
Launch of Actifry
Purchase of a majority stake in the Chinese company Supor. This was the first time that a foreign company was to take control of a Chinese listed company. In 2016, the Group increased its stake in Supor to 81%.
New Supor manufacturing site in Shaoxing (China)
Acquisition of Imusa, the Colombian cookware leader, and AsiaFan in Vietnam; acquisition of a majority share in Maharaja Whiteline in India. Share in Supor increased by 20%
Creation of the SEB Alliance investment fund
Launch of Steampod, a professional hair straightener in partnership with L’Oréal
Launch of Cuisine Companion, Moulinex's first cooking food processor
Acquisition of OBH Nordica, a high-profile brand, and PEM in Scandinavia
Acquisition in Germany of EMSA, a kitchen tools and accessories specialist.
Acquisition of WMF, world-leader in professional automatic coffee machines and the cookware leader in Germany.
Acquisition of the Swiss company Swizzz Prozzz, specialized in manual mincing machine, and equipped with a high-performance multi-blade systems.
Groupe SEB strengthens its position in Egypt and signs with its long-standing partner Zahran an agreement on the merger of small electrical appliances and cookware businesses.
Acquisition ofWilbur Curtis, the second largest player in the professional filter coffee machine industry in America.
Son site industriel production facility located in Montebello, California, employs 300 people.
The Group confirms its global expansion strategy in the highly promising professional coffee sector.
Acquisition of Krampouz, a French company that designs, produces and markets crepe makers, waffle makers, planchas and grills for professionals and consumers.
Born in 1949, Krampouz is active and distributed on all 5 continents and relies on a competitive manufacturing site based in Pluguffan (Brittany, France).