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New consumer behavior

a cookware rental system

UN SERVICE DE LOCATION D'APPAREILS CULINAIRES

A COOKWARE RENTAL SERVICE

Groupe SEB is on the cutting edge of new consumer behavior in favor of a circular economy. Since 2015, we have been testing a cookware rental system to meet the occasional needs of consumers. Going under the name Eurêcook, it has been implemented in the Dijon area in partnership with the French Environment and Energy Management Agency, ADEME, the Envie organization and Groupe Casino. 

The Eurêcook service ties in with our sustainable development policy on a number of counts

  • the optimization of natural resources: reuse of products and packaging 
  • accessibility for consumers: more affordable appliances 
  • investment in the social and solidarity economy: collaboration with the local professional insertion company, Envie, for cleaning.

We plan to extend the test to Paris in 2018.