Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Arno, which has been part of the daily life of many Brazilians for more than 60 years, partners with French Chef Claude Troisgros. He has lived in Brazil for almost 40 years where he runs several restaurants and hosts his own television program in the most important TV broadcaster in Brazil. He enjoys a great reputation which makes him a great ambassador for the Arno brand.
This partnership will generate buzz and increase brand visibility while helping consumers to rediscover the pleasure of cooking at home. The Chef will share all his expertise through practical, easy and creative content on social networks (Instagram, Facebook and YouTube) and he will interact with consumers by giving practical advice on the use of our products and cooking tasty recipes.
"Arno seeks to be more present in the consumers’ daily lives", explains Joseph Duprieu, Marketing Director, underlining that: "Faced with constant changes in the way of consumption, the experience of Claude Troisgros will help consumers to rediscover the pleasure of cooking at home, combining practicality and flavor ”.
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