Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Following the success of the IXEO / Men in Black operation, Tefal is renewing its partnership with SONY Pictures in Australia for the launch of the most recent Charlie’s Angels movie.
The latest blockbuster from Sony studios — which will be released at the end of December in Australia — is the ideal opportunity to show IXEO on the big screen. How can you look your best while saving the world? Charlie's Angels can count on IXEO !
After an initial successful campaign for the release of Men in Black International — the video had more than 420,000 views in Australia, with more than 200 in-store activations — SONY is renewing its trust in the brand by providing the rights to associate the film with IXEO..
This new on- and off-line campaign that began at the end of November (and goes until the beginning of January) is a great way to boost Tefal's visibility and growth in Australia. It will also feature a Facebook contest on the theme "Share your worst ironing experience" with a chance to win Sony wireless headphones. As a bonus, consumers who buy the IXEO will receive 2 tickets to see the movie in theaters!
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