Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Last week Emsa reached a milestone with its coffee to go Travel mug: the 10 millionth Travel mug was manufactured in its Taicang plant.
In Germany, this product is one of Emsa’s bestsellers and, over the past few years, the coffee to go mug has become increasingly popular in other markets. This is due to growing awareness of sustainability and zero waste internationally. This issue is becoming more and more important for consumers.
Imagine how many single-use plastic cups have been saved so far thanks to our 10 million Travel mugs – and it is just the start! It is a great success for us with positive effects in terms of waste prevention.
And the success story goes on: the next product launch is imminent with the “Travel mug Compact”.
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