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Gold Prize in Innovation for Rowenta's Intense Pure Air

The winners of the 10th Innovation Awards, held at the Paris Fair, from April 29 to May 10, have just been announced. The jury, made up of journalists from the general and trade press as well as a representative of Ebay, awarded 4 prizes in all to the 36 shortlisted candidates.The Gold Prize went to Rowenta’s Intense Pure Air XL air purifier!

The jury singled out its unique filtering system, equiped with Nano captur technology (with quadruple filterings) which enables the definitive destruction of formaldehydes, containing in the interior air.
The Paris Fair is an extremely popular annual event which attracted 575,000 visitors in 2014.

It has become a major showcase for innovations in France.