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Pink October : Calor supports a good cause in Mauritius

Symbolized by a pink ribbon, the Pink October campaign has been running every October since 1985. It is intended to raise awareness about breast cancer screening and collect funds for cancer research.

Post of 361 in collaboration with Calor

This operation, organized by 361 in close collaboration with AURS, one of our official distributors in the French overseas territories, runs from October 1 to 31 in nineteen 361 stores and on lin at

For every Calor product purchased, 361 pledges to donate 50 rupees (1 euro) to Breast Cancer Care.

Set up in 2014 in Mauritius, Breast Cancer Care is an NGO whose mission is to raise public awareness about breast cancer. It has 100 members including doctors and therapists who advocate early screening and organizes regular seminars, workshops and awareness raising campaigns in various regions of the country.

This operation is backed up by an extensive communication campaign with store promotions (flyers, posters), banners on the E-commerce website and activation on 361's social networks.