Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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2021 half-year sales and results
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9-month 2021 sales and financial data
The Selongey plant, where the Group was founded in 1857, is a global center of excellence for pressure cookers staffed by expert Research & Development teams. The site is home to the Cookery workshop where Chef Bruno develops and tests new products, hosts worldwide training sessions and organizes lots of cookery demos.
Covering 40,000 sqm, the plant produces nearly a million parts a year on its four stamping lines. The site has a headcount of 450. Groupe SEB is proud of its Burgundy roots, and Selongey is the first of the Group’s production facilities to have obtained “Origine France Garantie” certification proving the provenance of its products.
The Authentic Pressure Cooker has been the brand’s iconic product for the past 65 years. It was joined in 1994 by the Clipso ranges with their revolutionary easy opening system. This was the first in a long line of innovations including a new one-handed handle opening system and the launch of ClipsoMinut’ in 2016 followed by “Ma Cocotte Perso” three years’ later.
The latest addition to the pressure cooker family is the ClipsoMinut’ Delice released in September. Initially intended for the French market, it will be launched worldwide at the start of 2021. It boasts a new bowl which is attractive yet hardwearing. This new pressure cooker guarantees excellent cooking performance with evenly cooked food every time and is easy to clean thanks to its induction base and nonstick coating. The tank is stamped at Selongey then sent to Rumilly site for coating. This versatile model will be popular with keen cooks as it offers both slow and fast cooking.
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