Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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9-month 2021 sales and financial data
Provisional 2021 sales
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2021 Annual results
Our two iconic brands Rowenta and Krups, both with a long-standing tradition in Germany and a high level of trust among German consumers, were honored several times this year – including being named “Superbrands Germany 2020/2021”.
Rowenta and Krups are thus among the 100 best and strongest brands in Germany that convince through their quality, reliability and customer loyalty!
On this occasion, Krups will be featured in the exclusive Superbrands Yearbook, which will be distributed with a circulation of 20,000 copies via TV, bookstores, associations and media partners.
That is not all: our vacuum cleaner range also received several awards in 2020:
• Rowenta RO6821 was rated “Good” by Stiftung Warentest, the most important independent consumer organization in Germany.
• ETM Testmagazin, which publishes product reviews, gave the rating “Very Good” to Rowenta X-Force Flex Animal 11.60 and various models in the Rowenta Robot Explorer S80 series.
• Review portal AllesBeste.de recommends Rowenta Air Force Flex 460 as the test winner in the handsticks category.
• And the Rowenta Robot Explorer S60 series won the World Design Guide Award.
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