Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
05:40 pm (CET)
9-month 2022 sales and financial data
Codenamed "SecondSEB", the project was developed in the greatest secrecy in the Yokohama R&D center, near Tokyo. In partnership with a famous Japanese video game studio's subcontractor specializing in virtual reality headsets, and with Fujiyama University in Yokohama, Groupe SEB has entered a new field where it was not expected: that of video games.
"It all started with an observation made five years ago," explains Benoît Gandiet, Innovation Director at MetaPlayHome® : "There were no players in the virtual reality market in the world of gastronomy and smart homes. However, there is a very strong demand in this field, as proven by the incredible success of the HEi app in China".
The project is now entering its final launch phase: marketing. Groupe SEB will present MetaPlayHome® to the press and the general public on April 1st, during a special communication operation from the international space station where a big banquet will take place.
More information to come… 🐟
Did you know?
Téléscore, an electronic games console, first in black and white and then in color, led the Seb brand to create a "Seb Leisure" activity, separate from domestic equipment.
This product was marketed from 1977 to 1980 and offered various sports games: tennis, soccer, squash...
See all news