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Since 2013, we have increasingly placed sustainable development at the heart of our business activity with our brand and marketing teams. Tefal and Rowenta have integrated sustainable development in their brand platform by formally drafting their commitment:

  • research and development on products and solutions with a sustainable development focus
  • formation of partnerships
  • new communication approaches concentrated on sustainable development.

In terms of priorities, Tefal is placing the emphasis on a healthy and responsible diet while Rowenta is committed to the environmental performance of its products.

To support environmental action, Rowenta signed a partnership with WWF in 2016, extending the collaborative actions initiated in 2014.

The three-year partnership concerns three work aspects: energy efficiency, repairability, and the use of recycled materials. The support of WWF concerns technical points as much as raising the awareness of consumers and other stakeholders.