Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
Provisional 2020 sales
2020 Annual results
First-quarter 2021 sales and financial data
To reduce the environmental footprint of products throughout their life cycle, we have implemented an eco-design policy set out in a guide. The Eco-Design Guide contains targets for all the phases in the life cycle of a product and its packaging. It establishes priority aspects in eco-design, including energy efficiency, recyclability, repairability, the use of recycled materials and biosourced polymers, a reduction in the carbon footprint during transport, and the replacement of unpopular substances. For each of these aspects, the guide gives the group's goals and defines the various performance levels on the bases of criteria that can be measured by the teams.
We have also conducted life cycle analyses on 95% of our product families. Measuring the various environmental impacts of products, these analyses enable us to focus research on shrinking the environmental footprint of our products. The energy efficiency of our products is a priority concern in the Eco-Design Guide.
Fully aware of the importance of being able to recycle products to limit waste, we assess the potential recyclability of each one of our products according to a harmonized method.
To increase recyclability rates, we are working on several fronts:
In 2016, the average potential recyclability rate of the electrical product families designed in the year reached around 80%. Cookware items contain approximately 80% of potentially recyclable materials, mainly metal (aluminum and steel).
We are integrating an increasing number of recycled materials in our products. Initiated in 2009 with Tefal's Enjoy spatulas, composed 95% of recycled PET plastic, and the Natura cookware range, made of 100% recycled aluminum, this policy has since been stepped up. Since 2014, we have increased our efforts on integrating recycled plastics in our products, namely by working together with recyclers to improve the quality of the plastics concerned, verifying their regulatory compliance, conducting injection tests, producing prototypes, and initiating pre-production.
In France, we introduced a circular economy loop for small electrical appliances with Véolia and Éco systèmes that has led to the creation of new products:
In all, some ten new products including polypropylene or recycled ABS are currently under development for launch in 2017/2018.
The energy efficiency of our products is a priority concern in the Eco-Design Guide.