Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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Provisional 2020 sales
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2020 Annual results
First-quarter 2021 sales and financial data
In Brazil, Groupe SEB has embarked upon the transfer of its industrial and logistics business for small electrical appliances from Mooca/São Paulo, an ageing site in an urban environment, to a newly-built site 350 km (220 miles) away in Itatiaia, in the state of Rio de Janeiro. The new factory covers 60,000 m² (15 acres) and there is also a logistics centre covering more than 56,000 m² (14 acres).
The objective is to improve the Group’s competitiveness in Brazil and regain market share. Particular attention has been paid to the safety and quality of life of the site’s employees. The logistics unit started operating in July 2016 and the first production lines for irons and blenders started up at the end of 2016. The Itatiaia site will continue to expand, with a second phase introducing the production of cookware, which will be transferred from the São Bernardo factory (near São Paulo). This large-scale project will lead to closer links with the market’s main consumer areas, improvements in customer service and the recovery of activity and profitability.