Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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Provisional 2020 sales
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2020 Annual results
First-quarter 2021 sales and financial data
In May 2016, Groupe SEB acquired the German company EMSA. Founded in 1949, EMSA, which is headquartered in Emsdetten (North Rhine-Westphalia), specialises in the design, manufacture and sale of kitchen products and accessories. Its core business focuses on three categories: vacuum jugs and flasks, kitchen utensils and food storage containers. EMSA’s product range is based on an innovation and quality approah that combines functionality with design.
A very well-known brand in German-speaking countries, EMSA essentially covers the mid-range segment and holds a very strong position in Germany in vacuum flasks and food storage products, where it has forged the position of clear leader. EMSA is also present in the rest of Europe and the Middle East.
The acquisition of EMSA is of key strategic interest to the Group, allowing it to pursue its growth in the highly promising market of kitchen utensils and accessories.
From the second half of 2016, the first synergies were quickly put in place, leading to the creation of a Group kitchenware centre of expertise at EMSA, the involvement of EMSA teams in Group product committees, the marketing of about forty products under the Tefal brand, the integration of an EMSA assortment in the Group’s retail network and initial work to market the EMSA ranges internationally.
Chiffre d’affaires 2016 : 85 M€