Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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Provisional 2020 sales
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2020 Annual results
First-quarter 2021 sales and financial data
Supor distinguished itself in the rice cookers category.
Consumer Advocates, a very popular television programme broadcast in China on CCTV-2, has carried out a major test of rice cookers made in China and Japan involving a hundred or so consumers. After several blind tasting sessions, the Supor IH spherical rice cooker was chosen as the best in its category in terms of both cooking results and taste. It also stood out because of its quality/price ratio. The two secrets behind this rice cooker are the innovative spherical interior bowl and uniform heat distribution.
Supor besides launched a quite new steaming rice cooker, for an even more delicious result, which benefited from a large-scale advertising plan both on the traditional media and on Web.