Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
To develop new concepts and boost our sales, we lead an active partnership policy. This approach has produced results: with 5 to 10% of revenue, these partnerships stand as major growth resources for the group.
Our partnerships take various forms:
We also work with universities and research institutes to develop large-scale projects requiring complementary tools or skills.