Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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Because we are passionate about innovation and convinced that new technologies can improve the daily lives of our consumers, we created SEB Alliance to support the directors of young companies with high innovative content.
SEB Alliance also enables them to benefit from all the expertise of Groupe SEB in consumer knowledge and international development.
SEB Alliance was created to detect and invest in emerging companies with disruptive technologies and/or new business models :
Targeted sectors are consistent with Groupe SEB's strategic innovation focuses, the aim being to enable companies to access the know-how and resources of the group. We target opportunities of relevance to the general public in three main areas.
We seek to finance ambitious firms poised to become the future leaders of their markets at international level and managed by robust teams.
Groupe SEB has announced a new partnership agreement with Chefclub, as well as the acquisition of a minority stake via its investment company, SEB Alliance.
Simplifying cooking and making it accessible to all: that’s what Chefclub, the start-up created in 2016 by three brothers, Thomas, Jonathan and Axel Lang, has set as its corporate mission. Chefclub has rapidly become a leading brand in the production and dissemination of cooking content. It has already sold 700,000 books and launched a series of innovative products for kids, which more than 150,000 families have enjoyed so far, all created in collaboration with its online community. Groupe SEB, always at the forefront of innovation, decided to partner with Chefclub, in its new round of financing, for its appeal of experiential content and direct access to online communities which represents the future of e-commerce.
ANGELL is a new-generation electrically-assisted bike (e-bike) launched by Marc Simoncini. In today’s fast-growing e-bike market, the Angell bike stands apart by being one of the lightest on the market and by its innovations in both connectivity and safety. As part of an industrial and shareholding agreement, Groupe SEB has become the exclusive industrial partner of Angell. The Group will be responsible for the industrial development and production of Angell smart bikes at its long-standing Is-sur-Tille plant in Burgundy, France. Groupe SEB is also supporting the project by acquiring a stake in Zebra, the company that produces and markets Angell, through its SEB Alliance investment vehicle.
SEB Alliance, Groupe SEB’s corporate venture arm, announces having taken a minority stake in CASTALIE, a company that designs and markets micro-filtered water fountains for companies and restaurants, alongside the funds Amundi F&S, RAISE Impact and Ring Capital within a total fundraise of €13.5 million.
CASTALIE offers its customers a comprehensive service, offering water fountains, containers, accessories and maintenance services. They can thereby produce their water in-house from tap water, which is micro-filtered by eco-friendly, contemporary water fountains. The water is bottled on the consumer’s premises in reusable containers (bottles, glasses, etc.). As a result: no distance to cover between the source and the place of consumption and no plastic waste generated.
Growing herbs at home, without the use of GMOs or pesticides, is a growing trend, especially in the city. Indoor kitchen gardens have made a remarkable entry in the small electrical appliances market in the United States, Europe and Asia. In 2018, SEB Alliance invested in the company Click & Grow, the first producer of smart indoor gardens, supporting its future development thanks to co-branding with Emsa and Groupe SEB’s global presence.
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