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SEB Alliance

Investment strategy

Bertrand Neuschwander
Because we are passionate about innovation and convinced that new technologies can improve the daily lives of our consumers, we created SEB Alliance to support the directors of young companies with high innovative content.
SEB Alliance also enables them to benefit from all the expertise of Groupe SEB in consumer knowledge and international development.

SEB Alliance: Extend Groupe SEB's global leadership on innovation

SEB Alliance was created to detect and invest in emerging companies with disruptive technologies and/or new business models :

  • Our financing amounts vary from seed funding (€300,000) to expansion capital (€3 million),
  • As a shareholder, we also acquire minority stakes alongside other professional or institutional investors.

Targeted sectors are consistent with Groupe SEB's strategic innovation focuses, the aim being to enable companies to access the know-how and resources of the group. We target opportunities of relevance to the general public in three main areas.

We seek to finance ambitious firms poised to become the future leaders of their markets at international level and managed by robust teams.

Innovation strategie d'investissement




A structured investment process


Processus structuré


France Invest


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