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Shared use products

Be forefront of new, more sustainable, consumer models through product-service systems

EURECOOK

The Group is at the forefront of new, more sustainable, consumer models similar to product-service systems, and since 2015 has been testing an innovative kitchen appliance rental service in France to respond to ad hoc consumer requirements. 

eurecook

EURECOOK

After a first trial in Dijon, it was launched In October 2018 in Paris, with ENVIE and Monoprix, the leader in city center shopping, as partners. The principle is simple: the consumer books their Seb, Tefal or Moulinex appliance on the www.eurecook.fr website or in one of the five Parisian Monoprix stores initially participating in the campaign. They choose the length of the rental (from a weekend to a week) then pick up the appliance at one of the collection points or with their shopping delivery. Once they have been returned, the products are systematically cleaned, checked and re-packaged.

This service has taken a new dimension in 2021 in Paris as part of the RépareSeb project. This service can now be rolled out throughout the country by delivering the rented product to the customer's house and having them return it at a drop-off point.

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The Eurêcook service is part of our sustainable consumption initiative for more than one reason.

  • From an ecological perspective, it is in keeping with the optimization of natural resources (a single product is used more often) and the packaging is re-usable and eco-designed (cellular polypropylene).
  • From an affordability perspective, due to its lower cost of use, Eurêcook makes appliances more affordable for economically vulnerable people.
  • Lastly, it uses a local inclusive employment company (ENVIE) to take care of product cleaning, testing, repackaging and logistics, from its workshop in Trappes.