Each brand has a well-defined identity, with a specific values which are reflected in the product offering, features and design, as well as in appropriate communication mechanics.
We remain convinced that our balanced business model, combining profitable growth and a resolutely responsible approach, creates value for all and plays a full part in our contribution to better living in households around the world.
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2022 half-year sales and results
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9-month 2022 sales and financial data
An engineer by training and a graduate of the Industrial Engineering University of Hong Kong, Vincent Tai began his career in IT, initially at IBM and then at Apple in China as Managing Director. He went on to join the Electrolux Group as Sales Director, China.
Vincent Tai Wai joined Groupe SEB in 2006. After an initial year as CEO of Groupe SEB's business activities in China, he became Director of Operations and in 2011 was appointed CEO of SUPOR, a Chinese company listed on the Shenzhen stock exchange and majority owned by Groupe SEB since 2007.